Privacy Policy

Information We Collect

At Makeup-Expert, we're committed to being transparent about what information we collect and why. When you visit our website or interact with our services, we may collect several types of information to provide you with the best possible experience.

Personal Information You Provide

Information Collected Automatically

Like most websites, we automatically collect certain technical information when you visit our site. This includes your IP address, browser type, device information, and how you navigate through our pages. We use this data to improve our website performance and understand user preferences better.

How We Use Your Information

We believe in using your information responsibly and only for purposes that benefit your experience with Makeup-Expert. Every piece of data we collect serves a specific purpose in delivering better products and services to you.

We never sell your personal information to third parties for their marketing purposes. Any data sharing we do is limited to trusted partners who help us deliver our services, and they're bound by strict confidentiality agreements.

Information Sharing and Disclosure

Your trust is paramount to us, so we're very selective about when and how we share your information. We only share your data in specific circumstances that directly support your experience or fulfill legal requirements.

Trusted Service Providers

We work with carefully vetted third-party companies that help us operate our business effectively. These might include payment processors, shipping companies, email service providers, and analytics platforms. All these partners are contractually required to protect your information and use it only for the specific services they provide to us.

Legal Requirements

Sometimes we're legally required to share information with government authorities, law enforcement, or courts. This might happen if we receive a valid court order, subpoena, or need to investigate potential fraud or security breaches. We'll always review such requests carefully and only share the minimum information necessary.

Business Transfers

If Makeup-Expert is ever acquired by another company or undergoes a merger, your information may be transferred as part of that transaction. In such cases, we'll notify you beforehand and ensure the acquiring company agrees to protect your data according to this privacy policy.

Your Privacy Rights

We believe you should have control over your own information. Depending on where you live, you may have several rights regarding your personal data, and we're committed to helping you exercise these rights easily and efficiently.

Data Security and Retention

Protecting your information is one of our highest priorities. We've implemented multiple layers of security to safeguard your data both during transmission and while stored on our systems.

Security Measures

We use industry-standard encryption protocols to protect data transmission, secure servers with regular security updates, and restrict access to your information to only those employees who need it for their job functions. Our payment processing is handled by PCI-compliant service providers who specialize in secure financial transactions.

Data Retention

We keep your information only as long as necessary to fulfill the purposes outlined in this policy. Account information is typically retained while your account is active and for up to seven years after closure for legal and business purposes. Marketing data is kept until you opt out or for up to five years of inactivity.

When we no longer need your information, we securely delete or anonymize it using industry-standard methods. Some information may be retained longer if required by law or for legitimate business interests like fraud prevention.

International Data Transfers

As a Canadian company, Makeup-Expert primarily stores and processes data within Canada. However, some of our trusted service providers may be located in other countries, including the United States and European Union.

When we transfer your information internationally, we ensure appropriate safeguards are in place. This might include adequacy decisions by privacy regulators, standard contractual clauses, or certification schemes that provide equivalent protection to Canadian privacy laws.

We're committed to ensuring your data receives the same level of protection regardless of where it's processed. If you have concerns about international transfers, please contact us to discuss your specific situation.

Changes to This Policy

Privacy laws and our business practices evolve over time, so we may need to update this policy occasionally. When we make significant changes, we'll notify you through email or a prominent notice on our website at least 30 days before the changes take effect.

We encourage you to review this policy periodically to stay informed about how we're protecting your information. The effective date at the top of this policy indicates when it was last updated. Continued use of our services after changes are posted constitutes acceptance of the updated policy.

For minor updates like clarifying language or fixing typos, we may not provide advance notice, but we'll always update the effective date to reflect when changes were made.